Video testimonial : Your customers at the heart of your marketing strategy
VIDEO TESTIMONIAL: THE COMPLETE GUIDE Collecting video testimonials is an essential lever for boosting your conversion rates, engagement and brand awareness… But you’ll also be able to unite your loyal customers, who’ll be happy to share their opinions on your products, to see that you’re putting their testimonials forward and taking them into account. This […]
Youtube Shorts, the new social networking trend
Creators’ new leverage for millions of views Launched in 2021 by Youtube to compete with TikTok, YouTube Shorts are now a real opportunity for creators and brands to make millions of views. The giant YouTube’s new video format has already won over 1.5 billion monthly users worldwide, and generates over 30 billion views a day. […]
How to make a good video? Solid Rusk’s secret recipe
Nowadays, video is an extraordinary way to give your company visibility and raise your profile. As long as it’s punchy! There’s nothing more counterproductive than a video that’s boring, lacking in rhythm and animation, and whose message you can’t really understand. So stop looking for ways to make a good video! In this article, we […]
How does shooting with Solid Rusk Production work?
The majority of people who come across corporate films on LinkedIn can’t imagine all the work that goes into them… Are you looking to hire an audiovisual production company to make your next corporate film, and wondering what a shoot is like? In this article, we’ll take you behind the scenes of a Solid Rusk […]
How do you write a brief for a corporate film?
The video brief (or specification) is the key to a successful corporate film. The more detailed it is, the more responsive our teams can be in providing you with a quote that meets your expectations. In this article, Solid Rusk Production shows you how to draw up a brief for a corporate film, the list […]
Why use video for your marketing in 2024?
Video is increasingly popular and has become an essential content format on social networks and websites. By using video in 2024, you’re sure to reach a wide audience and keep up with current trends. In this article, Solid Rusk Production explains why you should use video in 2024 and gives you 5 good reasons to […]
How to make a promotional video for your company? Our 7 professional tips
According to a recent study, 73% of marketing professionals say that promotional video has a positive impact on the ROI (ROI stands for “return on investment.”) of their operations, and companies that make use of video in their marketing strategy convert 34% more on the digital channel than those that don’t. But if you’re here, […]
Corporate video: How to prepare your shoot?
Now that you’ve hired a videographer to create a corporate video for your company, the big day is approaching! But how do you prepare for the shoot? Why is it so important? What do you need to think about for indoor and outdoor shoots? And how can you prepare your teams so that they’re not […]
Buying guide: the equipment used by professional videographers
Solid Rusk guides you through the video gear you need to make pro videos. In this article, you’ll find a complete guide to mastering the art of pro video. Whether you’re a novice videographer looking to improve your technique or a video enthusiast, this article is designed to offer you the keys to success. We […]
Video equipment accessories : The videographer’s backpack
In the world of video, it’s often said that preparation is key. For novice videographers or passionate amateurs, knowing the essential accessories to take with you on shoots can make all the difference between a professional-quality production and a project with mixed results. In this article, Solid Rusk Production offers an exclusive insight into the […]