Why use video for your marketing in 2024?

Video is increasingly popular and has become an essential content format on social networks and websites. By using video in 2024, you’re sure to reach a wide audience and keep up with current trends. In this article, Solid Rusk Production explains why you should use video in 2024 and gives you 5 good reasons to add video to your communication strategy.

And unlike good resolutions, we hope you won’t put off adding video to your communications strategy until tomorrow!

1) Video, the most-viewed content on the web in 2022

To gauge just how important video is in the lives of today’s Internet users, we need look no further than the statistics from video giant Youtube, which totals over a billion hours of video viewed every day worldwide. A staggering figure that continues to grow. But in 2024, video is being consumed far beyond Youtube’s borders. Every day, an Internet user consumes more than 2.5 hours of video, across all platforms.

Since the sudden and massive emergence of TikTok in 2020, greatly helped by the global containment linked to the Covid-19 crisis, the king of #FoodPorn photos, Instagram, has changed its strategy to compete with the Chinese giant and take its share of the video market pie. A few months later, Instagram launched REALs and decided to give them a much higher profile than photos, thanks to its algorithm.

Whether we like it or not, with all these changes and whatever the platform, video seems to be the must-have communication medium for 2024 and beyond. Far from being just a trend to surf on, this format will also enable you to achieve other objectives, so here’s a quick overview of the advantages of adding video to your marketing strategy ⤵️

2) Increase your community's engagement with video and humanize the relationship!

In 2024, your community will be your priority!

Taking the time to create a bond with your audience, building a community on social networks and maintaining it is essential to creating a relationship of trust and closeness with your audience, prospects and customers. Having an active, engaged community that shares your brand’s values has many advantages:

  • an excellent way of promoting your brand and team spirit organically, by encouraging community members to share your content with their own followers.
  • invaluable for gathering feedback and suggestions for improving your product or service offering.
  • create an emotional bond with your audience, which can help build loyalty.

To engage your audience and build a community, prefer video content, which is far more effective in terms of interaction and engagement. In fact, when you publish a video post, the rate of engagement is multiplied by 10 compared to a classic post. There are several reasons for this:

  • Video is more interactive, allowing you to present your company’s products or services in a visual and immersive way.
  • Users are more inclined to watch a video than to read a long text, which can predispose them to interact with your content.
  • Video is a very popular content format, often favored by recommendation algorithms. So by publishing videos, you’re more likely to get your post featured, and therefore reach a wide audience and get high engagement.
  • Video creates an emotional connection with your audience through the use of music, images and speech. Users are more inclined to engage with content that has touched them emotionally.

By using the video format on social networks, you’ll build customer loyalty and transform prospects by maintaining a close relationship with them. Communicating through videos will also enable you to humanize the relationship, showing your company in a more human light and creating an emotional bond with your audience.

Video example created for the International University of Monaco, typically oriented towards social networks. The notion of time is important, so the countdown timer indicates the viewing time and reassures the viewer.

3) Video seo is evolving, and this is your chance to optimize yours !

According to Forrester Research, a page containing a video with search terms is 53 times more likely to appear on the 1st page of Google results.

Greg Jameson, President of WEBSTORES LTD explains: “As Google owns YouTube, it prioritizes video in search engine results, often placing YouTube results at or near the top. Integrating video can significantly increase your reach over competitors who don’t prioritize video. Forrester recently found that videos are 53 times more likely to generate first-page rankings than other traditional SEO techniques.

4) Video on LinkedIn is on a roll! Boost your professional social networks with corporate video

Using video to share your expertise and know-how with your audience will boost your credibility and visibility on LinkedIn. As we saw above, video is a real asset on social networks, where content is becoming increasingly audiovisual. Internet users spend 5 times more time in front of a video than in front of static content (image or text). What’s more, audiovisual content encourages users to interact, generating 1200% more shares than text and images combined.

Discover our professional tips for creating a promotional video for your company.

Social media experts indicate that the 2024 trend in video marketing will be the repurposing of short-form video content such as TikToks and Reels, on LinkedIn. Indeed, aware that they can’t publish all their video content on a single platform, more and more creators would see the value in taking advantage of LinkedIn’s video creation tools. In addition, uploading short-form video content to LinkedIn company pages will become even more popular in 2024, and LinkedIn is said to be working on this to attract younger users.

By 2024, LinkedIn should finally be more video-centric, allowing users to publish videos and images in the same post, and developing video advertising!

Corporate video produced for GINGER International, a firm of experts in the field of development aid. This video provides a global understanding of their expertise and fields of action. The target audience is not only the general public, but also donors looking for experts. In a way, this video is a digital business card.

5) Make your products and services easy to understand and irresistible with video

If a picture is worth 1000 words, how much is a video worth?

Using a personalized video format adapted to your target audience to promote a new product or service will enable you to strengthen the relationship with them and trigger a purchase. Video simplifies understanding and makes your product more irresistible to consumers. Indeed, by offering a visual and interactive presentation, you can clearly and concisely show the features, advantages and benefits of your products or services, which can help users better understand what you’re offering, and realize their need(s).

What’s more, video allows you to use a variety of emotion-generating elements, such as music, images and testimonials, to engage the audience and trigger a purchase.

While no major changes have been announced for 2024, video is a proven content format that will continue to be popular in the years to come. On the other hand, it’s possible that new technologies and video delivery platforms will emerge, and that the use of video will evolve to reap even greater benefits! To be continued… 📹

Are you convinced?

Entrust the creation of your videos to our team of videographers

Solid Rusk Production is a video production agency based in the south of France. Our videographers are experts in image and video capture for professionals based in Cannes, Nice, Monaco, Menton and Avignon.

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Article written by Emeline l Prête-moi ta plume