Why use video for your marketing in 2024?
Video is increasingly popular and has become an essential content format on social networks and websites. By using video in 2024, you’re sure to reach a wide audience and keep up with current trends. In this article, Solid Rusk Production explains why you should use video in 2024 and gives you 5 good reasons to […]
How to make a promotional video for your company? Our 7 professional tips
According to a recent study, 73% of marketing professionals say that promotional video has a positive impact on the ROI (ROI stands for “return on investment.”) of their operations, and companies that make use of video in their marketing strategy convert 34% more on the digital channel than those that don’t. But if you’re here, […]
Corporate video: How to prepare your shoot?
Now that you’ve hired a videographer to create a corporate video for your company, the big day is approaching! But how do you prepare for the shoot? Why is it so important? What do you need to think about for indoor and outdoor shoots? And how can you prepare your teams so that they’re not […]
Buying guide: the equipment used by professional videographers
Solid Rusk guides you through the video gear you need to make pro videos. In this article, you’ll find a complete guide to mastering the art of pro video. Whether you’re a novice videographer looking to improve your technique or a video enthusiast, this article is designed to offer you the keys to success. We […]
Video equipment accessories : The videographer’s backpack
In the world of video, it’s often said that preparation is key. For novice videographers or passionate amateurs, knowing the essential accessories to take with you on shoots can make all the difference between a professional-quality production and a project with mixed results. In this article, Solid Rusk Production offers an exclusive insight into the […]
Why integrate video into your marketing strategy ?
To stay ahead of the competition and raise brand awareness, every company needs to constantly improve its communications strategy. With the video format occupying first place on the podium of the most consumed products (ahead of images and text), using it in your marketing strategy has become a must. And with digital now playing such […]