Why integrate video into your marketing strategy ?

To stay ahead of the competition and raise brand awareness, every company needs to constantly improve its communications strategy. With the video format occupying first place on the podium of the most consumed products (ahead of images and text), using it in your marketing strategy has become a must. And with digital now playing such an important role in corporate communications, the marketing possibilities offered by video are countless.

If you have any doubts, Solid Rusk shares 5 good reasons to use video to address your audience ⤵️


Video: more engaging content

In the ever-increasing jungle of content on the web, video captivates viewers even more by helping them to identify with it. This format offers incomparable dynamism, thanks to editing and background music, of course, but also to non-verbal communication (gestures, voice intonation, charisma of the person in front of the camera). Whatever the objective of your video, it will always be more fun for a user to find the information they’re looking for through your video. It’s therefore essential to use video to present your product, provide a customer testimonial or help users make the most of your brand’s products.

According to wyzowl, 68% of Internet users prefer to watch a short video to discover a product, 15% prefer a text description, and 4% an image. As your audience is more easily captivated by your video, it’s more likely to be shared, and why not go viral! According to Forbes, video content is shared 1,200 times more on social networks.

On social networks, the engagement rate is higher on video content, and 64% of consumers will make a purchase after seeing a brand video on social networks.


As we explained above, video content is engaging, and algorithms love it! And why? Simply because users spend more time on web pages with video, on average 2.6 times longer. And as browsing time increases, so does its relevance to search engines. As Google’s robot detects that your web page is of real interest to a large number of users, it will reward you for providing its search engine with quality content, and you’ll climb up the search results. The first page is yours!

And what about youtube? 🤔

As you know, Google is the most widely used search engine in the world. Youtube is also a search engine, in its own way, since it specializes in videos, but it is one! But what not everyone knows is that Youtube belongs to Google! With the Google + Youtube combination , you can both optimize your SEO and optimize the title of your videos on Youtube. A page containing a video is more likely to appear on the first page of Google results.


There are a multitude of types of content you can integrate into your communication strategy: presentation of a product, a service, your expertise, corporate video to introduce your company, your team, your values, interview, customer testimonial, portrait of an employee, tutorial on how to use a product, short and engaging video content for social networks, explanatory video in motion design, 360° video or virtual reality (VR) or even live broadcasting on social networks or dedicated platforms such as Twitch.

Discover Solid Rusk’s range of services and contact us to set up your complete content strategy. Solid Rusk teams design, script and produce all your content.


Back in 2018, 50% of video content was already consumed on smartphones. Today, thanks to the development of 5G and the arrival of ever-faster smartphones, video can now be consumed everywhere and without limit. Mobile video is essential for targeting Generation Z! Having grown up in front of Youtube, where several hundred hours of video are viewed every minute, this generation now favors this content format. Say goodbye to blogs and long texts, it’s time for video! By 2022, video will account for 75% of all mobile traffic!

But Generation 2000 is far from alone! If Generation Z is fond of short content: Tik Tok, Reels on Instagram and Shorts on Youtube, Generation Y also proves to be much more focused when viewing a video on their smartphone than when watching TV. According to a Google – Ipsos study, the smartphone is more effective than any other device in reaching people aged 18 to 34 who own one.

A purchase trigger

The era of teleshopping is proof of this: the presentation of a product or service through a video enables consumers to better identify with it and, ultimately, to trigger a purchase more easily. In fact, video demonstrations have an impact on the buying decision of consumers who will watch the video, wanting to learn more about the product before buying it, and if your video is successful, it may even activate a “coup de coeur” purchase.

94% of marketers say that videos have helped increase users’ understanding of their product or service, with 43% saying that video has reduced the number of product support calls their company receives. (Source Hubspot).

As you can see, video is a particularly effective marketing tool. And the evolution of technology combined with the arrival of 5G will certainly accentuate the consumption of this type of content.

There’s no doubt that video has a bright future ahead of it ☀️

Solid Rusk Production is a video production agency based in the south of France. Our videographers are experts in image and video capture for professionals based in Cannes, Nice, Monaco, Menton and Avignon.

Article written by Emeline l Prête-moi ta plume